Why Search Intent has become a deciding factor in SERP ranking?

Why Search Intent has become a deciding factor in SERP ranking? 1

Keyword Research has always been the cornerstone of any SEO report or campaign. That is foundation for any SEO expert starting on a new SEO campaign. We start by researching the best keywords that rank high on SERPs. We also see that those keywords have considerable Monthly Search Volume. We also analyze the competitor websites using various tools. Then we try to optimize the site for the same.

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